Vertical Stories Within Social Media

Caroline Luethke
2 min readOct 24, 2021

Vertical stories can be found on many different social platforms like Instagram, Snapchat, and Tik Tok. A vertical story is a video taken with a phone, most likely, to post within social media. These stories are filled with content to target a specific audience with information or to stimulate conversation regarding a specific topic.

For my vertical story, I am choosing to post within my Instagram. My profile’s purpose and content is highly similar to my Facebook Group: Affordable First-Time Homemaking. I am going to use my vertical to connect the two platforms by speaking to my Instagram followers and telling them about my Facebook Group, why they should join, and what they would get out of their membership within my group.

This vertical is a win-win because it showcases my new Facebook Group, qualifies as helpful content regarding my topic, and allows my followers to engage in a more two-sided relationship by beginning a conversation. I believe this vertical will allow my followers to think about engaging in a more two-sided relationship with my content and social media posts.

Since I will be showcasing my Facebook Group within my vertical, I plan on utilizing the screen-recording tool on my iPhone. This will be a much more clear shot that recording the computer screen from the camera. I will speak to explain the different types of content and benefits to joining the group.

I think this route will be more beneficial than just recording my face and talking about the group, allowing them to see for themselves might allow the group to be more enticing and urge my Instagram followers to go follow themselves. I hope this vertical will be an educational experience for them and myself as I have never recorded a vertical, I normally just post photos, and who knows? This might be a new type of content I love to share.

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Caroline Luethke
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Hello, I am a graduate student at the University of Florida obtaining my masters in Mass Communciation with a specialization in Global Strategic Communication.